No matter how hard you try, winter fashion eventually always ends up being a mash-up of sweater outfits. Instead of heading to Zara and Ganni (both retailers we love, don’t get us wrong) for the sweaters almost everyone will have, we are here to educate you on some knitwear brands that are cool and still under-the-radar enough to ensure no one else in your friend group will have them. We’re all for a massive sweater haul at a go-to affordable retailer, but for those knitwear pieces that will have everyone talking, there are other destinations you should check out first.
Ahead, we rounded up eight knitwear brands that are making moves in their niche market space. Some were started by stylists who could never find that perfect thin knit, while others began as a means to keep local farms afloat, but if there’s one thing these brands have in common it’s the fact that they are all designing sweaters that are undeniably unique. And this winter, that’s all we’re looking for.